Youghazi is a South African brand with two objectives “fragrances, and empowerment”

Youghazi is a home-grown, Proudly South African brand that pays homage to high-end designer perfumes that you know and love. Bottled and packaged with sustainable business etiquette practices, Youghazi is the perfect alternative value-for-money product that doesn’t skimp on quality or smell.


Founded in 2010 by award-winning entrepreneur Rushana Meyer, Youghazi has grown from strength to strength ever since. The fragrance empire was inspired by Rushana’s Entrepreneurial Leadership studies in Nevada, USA. This winning business concept, coupled with Rushana’s passion for people, created the formidable Youghazi brand.

Youghazi’s lab and distribution centre are both based in Cape Town and the brand is a trademarked. You can too be a part of the Youghazi brand: Youghazi currently empowers 100 agents who sell these fragrances to their own customers.


These agents, ordinary people who were looking for an opportunity, have now secured a steady income and have created their own home business. This is an important component of Rushana’s long-term vision for the company. She wants to see people succeed and thrive.

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